Transparent fees. Fixed scope. Aligned upside.
Three productised tiers from a modern website to a fully run growth system, plus 12 à la carte services priced to undercut the typical Australian agency by 30 to 70 percent. Performance-aligned Grow-With-You for operators who want maximum alignment. Every scope is quoted in writing after the Strategy Call.
Foundation
A modern, conversion-focused presence that turns existing demand into booked work. The right starting point for established operators with momentum but an outdated digital front door.
- Custom, conversion-focused website
- Local SEO foundation (Google Business, schema)
- Web forms with smart routing
- Missed-call SMS auto-response
- Basic lead dashboard
- Monthly performance report
More of your existing traffic and missed calls turn into booked work.
Growth System
Our flagship. Everything in Foundation, plus a full CRM, automated follow-up workflows, KPI dashboards and an AI chat assistant. The system most clients should start with.
- Everything in Foundation
- Full CRM configured to your job lifecycle
- Automated quote and review follow-up sequences
- Real-time KPI dashboards (web + mobile)
- AI chat assistant, trained on your business
- Quarterly strategy review with a senior advisor
Lead-to-job conversion typically lifts 2 to 4 times within 90 days. Owner admin hours fall sharply.
Full Execution
The complete operating system, run for you. Everything in Growth System, plus our outsourced team handling daily follow-up, ad management, content, reviews and reporting. You stay on the work that matters.
- Everything in Growth System
- Outsourced execution team (15 to 30 hrs / week)
- AI voice assistant for after-hours bookings
- Daily CRM hygiene & quote follow-up calls
- Ad campaign management (Google + Meta)
- Monthly strategic review + quarterly roadmap
60 to 80 percent reduction in owner admin hours. System runs whether you are there or not.
Prices shown are indicative starting points in AUD, exclusive of GST. Final fixed fee is quoted in writing after the Strategy Call. No equity, no commissions, no per-lead fees. For a performance-aligned alternative, see Grow-With-You below.
Buy the piece you need, not the whole package.
Every service below is priced to beat the typical Australian agency or consultancy by a meaningful margin. Fixed-fee, fixed-scope, no engagement minimums.
Diagnostic Sprint
One-week deep dive across financials, sales, ops and systems. Written 12-page report with the three highest-leverage moves.
Website Build
Modern, conversion-focused site. Custom design, mobile-first, fast hosting, web forms with smart routing, baseline SEO.
CRM Setup & Migration
HubSpot, Pipedrive or Salesforce configured to your job lifecycle. Pipeline stages, automation, data migration, team training.
Mobile / Web App MVP
Functional MVP of a custom customer or operations app. Includes design, build, hosting setup and handover documentation.
Marketing Automation
End-to-end automated nurture: quote follow-up, missed-call SMS, review requests, win-back sequences. Wired to your CRM.
Sales Process Buildout
Pricing model, qualification scripts, quote templates, pipeline stages, conversion triggers. Sales playbook your team can run.
SEO Foundation
Technical audit, on-page fixes, Google Business optimisation, schema markup, local citations, content roadmap.
Financial Strategy & Cashflow Model
13-week rolling cashflow, gross-margin model, pricing review, scenario planning. Built in Google Sheets you can run yourself.
Operations Playbook
Standard operating procedures, job-flow documentation, role clarity, handover checklists. The system your team follows when you're not there.
Brand Identity & Visual System
Logo, type system, colour palette, brand guidelines, business card, email signature, social templates. Production-ready files.
Fractional CFO / CMO
Senior advisor on retainer: 2 strategy sessions per month, async access between sessions, quarterly board pack preparation.
KPI Dashboard Build
Real-time KPI dashboard wired to your data sources. Revenue, conversion, margin, ops metrics — viewable on web and mobile.
Built lean. Senior team. No overhead theatre.
Traditional agencies and boutique consultancies bake in account managers, sales teams, and city-CBD rent. Toulios is intentionally small. The senior consultant you meet on the Strategy Call does the work. That structural choice lets us undercut the market by 30 to 70 percent on every service while delivering a more senior outcome.
Market price ranges are sourced from public agency and consultancy rate cards across the Australian SME sector. Savings illustrative of the lower bound of each tier. Every Toulios scope is quoted in writing as a fixed fee after the Strategy Call.
Grow-With-You.
We earn more when you do.
For operators who want maximum alignment. A lower fixed base, plus a performance fee tied to incremental gross profit and a small set of KPI uplifts we agree before we start. We earn more when you do — and we only earn the upside when it's real.
Established operators with $1.5M+ in revenue, durable margin, clean financials and the willingness to share upside in exchange for stronger alignment.
Early-stage businesses still finding product-market fit, operators chasing top-line growth at any cost, or anyone uncomfortable opening their P&L for baseline calculation.
Lower fixed base
Reduced monthly retainer relative to the equivalent Full Execution tier. The cost of access is intentionally lower so the alignment is real.
Performance fee on gross profit uplift
An agreed percentage of incremental gross profit above a written baseline. Margin uplift, not vanity revenue — the metric that actually compounds.
Outcome bonuses on KPIs
Modest one-time bonuses tied to a short list of measurable KPIs you agree at engagement kickoff (e.g. lead-to-job conversion, quote-to-win rate, EBITDA uplift).
Written baseline & attribution clause
Baseline locked in writing before work begins. Attribution methodology agreed upfront so the share is calculated cleanly, with no end-of-quarter surprises.
Reduced relative to Full Execution. Quoted on the Strategy Call.
On incremental gross profit above the written baseline.
Modest one-time bonuses tied to agreed KPI uplifts.
Grow-With-You is a consulting fee structure tied to measurable performance outcomes. It is not equity, a profit-share investment, a securities offering, or financial product advice. Toulios Advisory Group does not hold an Australian Financial Services Licence. Baseline and attribution methodology are agreed in writing prior to commencement. General management advisory only.
Already on Foundation, Growth System or Full Execution?
The Grow-With-You performance share can be layered onto any tier as an add-on. Same baseline-and-attribution rules apply. Switch into the layer at any quarterly review once your numbers are stable enough to set a clean baseline.
Side by side.
What sits inside each tier. The full operating picture, at a glance.
| Feature | Foundation Website + Lead Capture | Growth System Website + CRM + Automation | Full Execution Growth System + Outsourced Operations |
|---|---|---|---|
| Website & Capture | |||
| Custom, conversion-focused website | |||
| Local SEO foundation | |||
| Web forms + smart routing | |||
| Missed-call SMS auto-response | |||
| CRM & Automation | |||
| CRM configured to your business | |||
| Automated follow-up sequences | |||
| Job lifecycle automation | |||
| Review request automation | |||
| Reporting & Intelligence | |||
| Basic lead dashboard | |||
| Real-time KPI dashboards (web + mobile) | |||
| Margin & profitability by job type | |||
| Monthly performance report | |||
| AI Support | |||
| AI chat assistant (web) | |||
| AI voice assistant (after-hours bookings) | |||
| Custom AI knowledge base | |||
| Outsourced Execution | |||
| Daily CRM hygiene | |||
| Quote follow-up calls (human) | |||
| Ad campaign management | |||
| Content posting & review chasing | |||
| Strategic Advisory | |||
| Annual strategy review | |||
| Quarterly strategy review (senior advisor) | |||
| Monthly strategy review + quarterly roadmap | |||
| Starting price | From AU$7,500 then AU$750 per month | From AU$19,500 then AU$2,950 per month | From AU$32,000 then AU$5,950 per month |
| Book a Call | Book a Call | Book a Call | |
What good looks like, after 90 days.
The typical first-quarter outcomes for clients who complete the build and run the system as designed. These compound from there.
Typical lift in quote-to-job conversion within 90 days.
Reduction in owner and partner admin hours each week.
Quote follow-up cadence, every lead, every time.
Single dashboard for the whole business.
Quoted in writing after the Strategy Call.
No equity, no commissions, no per-lead fees.
Monthly rolling after the first 90 days.
Pricing questions, answered.
The questions every operator asks before booking a Strategy Call.
Book a Strategy Call. We will tell you straight.
A senior advisor reviews your current setup and recommends the right place to start, including whether starting at all is the right move. Complimentary, confidential, no pitch deck.