Case studies

Selected transformations.

Anonymised and indicative. Real names, references, and detailed write-ups available on request under mutual NDA.

Plumbing · NSW

+212% quote-to-job conversion in 4 months

The largest gain came from automated quote follow-up, the system simply chased every quote the team had been letting slip.

+212%

Quote-to-job conversion

22 hrs/wk

Returned to the owner

+47%

Monthly revenue in 4 months

Before

1990s brochure website. Owner taking quotes from a notes app at lunch. Follow-up happened if-and-when. After-hours leads disappeared. Same-day quote response rate: 28%.

After

New conversion-focused site. AI chat for after-hours. CRM with automated quote follow-up (24h SMS, 72h call, 7-day final). Same-day quote response rate: 96%.

Electrical · QLD

Doubled monthly bookings without doubling ad spend

Same money in. More than twice the work out. Speed-to-lead and a clear, mobile-first booking flow did the heavy lifting.

2.1×

Monthly booked jobs

−87%

Lead response time

Increase in ad spend

Before

Decent existing ad campaigns but a slow, generic website. Leads landed and bounced. Lead-to-call response time: ~3.5 hours. 40% of after-hours leads never received a callback.

After

Rebuilt landing experience. Missed-call SMS auto-response wired in. AI assistant handling after-hours qualifying & booking. Average response time: 4 minutes.

Commercial Cleaning · VIC

Replaced 3 part-time admins with one system

The dashboards exposed two unprofitable contract types that the owner had been carrying for years. Repricing those alone paid back the system.

−3 FTE

Internal admin headcount

+9 pts

Net margin

<50 hrs

Owner working week

Before

Owner-operator with three part-time admin staff fielding bookings, invoices, scheduling. Spreadsheets everywhere. No view of margin by job type. Owner working 70+ hour weeks.

After

CRM + dashboards + outsourced execution team. Admin work consolidated, automated where possible, run by our team where not. Margin-by-job visibility unlocked pricing changes.

HVAC · SA

Booked Q3 in full by end of Q2

Reviews compound. Once the review engine was running, organic enquiries doubled inside a quarter without any extra ad spend.

5.0

Average Google rating

+340%

Google reviews in 6 mo

12 wks

Forward pipeline coverage

Before

Strong word-of-mouth but no system to capture or convert online interest. Reviews scattered across Google, Facebook, paper feedback forms.

After

Centralised reviews engine (automated post-job SMS request). Modern site with same-day-booking flow. Lead capture tied to local-SEO content.

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Detailed case studies, full P&L impact, methodology, exact stack and live references, are available on the audit call under mutual NDA.

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Selected transformations.

+212% quote-to-job conversion in 4 months

Doubled monthly bookings without doubling ad spend

Replaced 3 part-time admins with one system

Booked Q3 in full by end of Q2

Want the full write-ups?

On the case studies.

Why are the case studies anonymised?

Are these results typical?

What's the smallest business you'd work with?

Have you worked in my specific trade?

Talk to our AI Strategist. A 5 to 15-minute analysis. A senior consultant prepares your plan within 1 to 2 business days.

Talk to our AI Strategist.
A 5 to 15-minute analysis. A senior consultant prepares your plan within 1 to 2 business days.